About us

SouthLife began as a simple gift exchanged between our two owners, Kelly and Heather Abbott. In the midst of the economic downturn in 2010 and on the heels of twin layoffs, Heather wished out loud for a new pair of earrings to wear to their family Thanksgiving celebration. Knowing only too well the state of their shoestring budget, Kelly’s eyes landed on a small jar of spent 40-caliber bullets. Love for his wife and determination kept Kelly up all night, tweaking and fashioning a stylish pair of studs for Heather to wear. The next day, the couple walked away from Thanksgiving dinner with 25 orders from family and friends. From that moment forward, the vision was formed. 

Kelly continued to creatively repurpose discarded shells into stunning, classic jewelry and leather goods, while Heather applied her considerable business acumen to growing SouthLife Supply Co. into a national brand. For the following seven years the SouthLife team traveled the country from trade show to trade show selling products and creating wholesale partnerships with the likes of Bass Pro Shops, The Grand Ole Opry, and Ryman Entertainment. This led to amazing opportunities to design and manufacture products for Miranda Lambert, Blake Shelton, and Little Big Town. 

In the summer of 2016 SouthLife started a new adventure, opening a brick and mortar in Kelly and Heather’s hometown of Thomasville, GA. After eight months of grand success, SouthLife moved it’s storefront onto the historic brick paved streets of downtown Thomasville. Filled with handmade leather products, you can visit and chat with the different SouthLife makers and even get certain items made on the spot in store. 

2018 brought more joy to the SouthLife team as they were awarded the Small Business Rockstar Award through the Georgia Department of Economic Development. The following year, SouthLife was honored a little closer to home as the 2019 Small Business of the Year in Thomas County.

Necessity may be the soul to invention, but love, hard work, and a little luck have made SouthLife Supply Co. into the brand that it is today. 

Listen to our story on the Let's Talk Thomasville podcast